Audience Development Editor

Job Description

Adirondack Explorer, a nonprofit news organization headquartered in Saranac Lake, New York, amid a stunning landscape and outdoor recreation paradise, is looking for a dynamic Audience Development Editor to lead our digital strategy and grow even larger audiences for our environmental, recreation and community journalism. 

Who we are: We cover the Adirondack region in Northern New York State, an area larger than Vermont. We publish a bi-monthly magazine, as well as daily stories on our website: www.adirondackexplorer.org. We also put out a slate of newsletters (daily and weekly) and have a presence on social media, including posting original video content on YouTube. Events are becoming a large part of our organization as well, helping readers connect with people working on solutions to the problems facing our communities.

At Adirondack Explorer you’ll be part of a collaborative, talented team creating deeply reported, place-based journalism that is award-winning and that readers have come to depend on. You’ll have an opportunity to make an impact on our fast-growing organization. This position is central to the Explorer’s strategic audience growth and revenue plans.

The job includes:

• Develop and execute a comprehensive social media strategy across platforms to optimize our Adirondack content.
• Work with reporters to post stories to our CMS (WordPress), and write headlines and utilize SEO best practices in order to get readers’ attention.
• Oversee the content and usability of our website, and work closely with our freelance developer to effectively maximize existing content as well as develop new features.
• Post content and monitor social media trends and adapt strategies to make the most of them.
• Use analytics to make strategic decisions.
• Pitch story ideas to reach existing and new audiences.
• Create engaging digital fundraising messaging during biannual campaigns and throughout the year.
• Work with the Publisher and other members of our management team to align marketing efforts around subscriptions, fundraising, and other forms of reader revenue.
• Collaborate with the editorial team to publish platform-specific content that will resonate with audiences, including our slate of existing newsletters.

Job Requirements

The ideal candidate has a passion for journalism and knows the Adirondack Park, is an excellent communicator with a solid understanding of digital content creation, WordPress, analytics, and is familiar with SEO. Must be adaptable, self-directed and thrive in a fast-paced and evolving environment. Experience with Mailchimp is a plus.

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