Company Profile

Company Description:

Delivering on the UW-Madison Wisconsin Idea that education should influence people’s lives beyond the boundaries of the classroom, Wisconsin Public Media (WPM) offers Wisconsinites trustworthy journalism, compelling programming, and educational resources through its award-winning statewide services, PBS Wisconsin and Wisconsin Public Radio.

For more than 100 years, WPM has grown and evolved on the UW-Madison campus. Today, WPM’s 300+ employees work throughout the state, extending our reach and deepening the impact of our essential services. Our unique blend of locally produced content, education services, and community engagement, coupled with the programming and resources of PBS and NPR, inform, entertain, and enrich the lives of Wisconsinites.

As a public broadcaster, WPM, with its fellow member stations, delivers on the public media mission to provide instructional, educational, and cultural programming to the American public with a particular call to serve diverse and underserved audiences.

Mission: Through the power of public media, engage Wisconsin communities and connect people with content and resources that educate, inform, enrich lives, and celebrate the diversity of the human experience.