We're seeking a scrappy, entrepreneurial, and mission-driven CEO to build and scale ParentsTogether Media Network into the go-to media ecosystem for modern parents. We're looking for a portfolio builder—someone who can architect a multi-brand strategy, identify growth opportunities across existing and future properties, think at both network and brand levels, and bring big ideas to life with limited resources. The ideal candidate is passionate about supporting families, fluent in digital media, and ready to define what a next-generation parent media network can be.
Shape the network architecture. Define and execute a clear vision for how multiple brands work together—establishing shared infrastructure, cross-promotion strategies, audience development approaches, and unified revenue opportunities while preserving each brand's unique voice and community.
Build the portfolio roadmap. Develop both network-level and brand-level strategic plans that translate vision into action—including acquisition criteria, launch strategies for new brands, key milestones, success metrics, experimentation frameworks, and revenue diversification.
Lead brand evolution and expansion. Oversee the continued growth of Motherly while exploring opportunities to acquire, build, or partner on complementary brands serving different parent communities—from new parents to caregivers of teens, from diverse cultural communities to specific parenting journeys.
Balance mission and momentum. Manage network-wide financial and operational health with a builder's mindset—making smart tradeoffs that optimize resources across the portfolio while serving both short-term wins and long-term growth.
Define the network's editorial vision. Establish a cohesive content philosophy across the portfolio that honors each brand's unique audience while creating opportunities for collaboration, cross-pollination, and shared learning.
Drive innovation across brands. Champion original, social-first video franchises, creator-led series, and emerging formats that resonate with Gen Z and millennial parents—testing and scaling what works across the network.
Build a "test and learn" culture. Use data, insights, and audience feedback to guide creative decisions, inform new brand development, and spark innovation across the portfolio.
Explore untapped parent audiences. Identify and pursue opportunities to serve parents across different stages, backgrounds, and experiences—from fertility and pregnancy to teenagers, from diverse cultural perspectives to specific parenting challenges.
Ensure mission alignment. Guarantee that all content across the network furthers ParentsTogether's mission of empowering families and pushing back on extremist or exclusionary narratives with empathy and truth.
Scale network reach. Grow the collective audience across TikTok, Instagram, YouTube, and emerging platforms through smart partnerships, creator collaborations, cross-brand promotion, and community engagement—while maintaining authentic connections within each brand community.
Build unified infrastructure. Develop first-party audience data strategies, shared technology platforms, and operational efficiencies that create value across the network and strengthen offerings to advertisers and partners.
Diversify revenue streams. Expand and diversify network-wide revenue through sponsorships, branded content, social partnerships, experiential opportunities, and innovative monetization models—including network advertising packages and cross-brand opportunities.
Unlock portfolio value. Find creative, scrappy ways to leverage the combined reach, audience insights, and intellectual property across brands—including potential for shared products, collaborative partnerships, or new business models.
Build a high-performing network team. Recruit and empower a lean leadership team that operates at both network and brand levels—optimizing for speed, creativity, and experimentation across content, revenue, operations, and audience development.
Foster a unified culture. Create an environment rooted in collaboration, inclusion, curiosity, and wellbeing—where teams share learnings across brands, big ideas are encouraged, and data informs decisions.
Lead by doing. Champion a culture where leaders contribute directly—modeling the hands-on approach needed in an entrepreneurial environment while empowering teams to own their work.
Serve as the network's public face. Represent ParentsTogether Media Network as a passionate advocate for parents and families in media, at industry events, and in strategic partnerships.
Cultivate strategic relationships. Build and nurture relationships with potential acquisition targets, investors, sponsors, advertisers, and partners who believe in our mission and the power of a multi-brand approach.
Required:
10+ years of experience in digital media or closely related fields, with a track record of building and scaling content-driven brands or multi-brand portfolios. You've led something significant—a company, division, portfolio, or startup—where success depended on your vision, drive, and ability to get things done.
Portfolio thinking. You have built and managed multiple brands or business units simultaneously—balancing shared infrastructure with brand independence, finding synergies without homogenization, and thinking at both macro and micro levels.
A builder at heart. You thrive in fast-moving, resource-constrained environments and know how to pair strategic vision with hands-on execution to make real progress across multiple priorities.
Proven success creating from scratch. You've taken ideas from whiteboard to reality—whether new brands, products, content franchises, or partnership models—and learned from the scrappy process of trial and iteration.
Financial fluency. You've managed budgets, ideally across multiple business units or brands, and understand how to align mission, growth, and sustainability at a portfolio level.
Deep understanding of digital media. You stay ahead of trends in audience development, social video, creator ecosystems, platform evolution, and emerging technologies—and translate those into growth opportunities.
Strong communicator and connector. You can distill complex ideas and inspire diverse audiences—from sponsors and partners to creators, parents, and nonprofit stakeholders.
Experience working with Gen Z and/or parent audiences across multiple demographics or communities
Direct experience managing a P&L or multiple P&Ls simultaneously
Track record of successful acquisitions, integrations, or new brand launches
Startup or early-stage company experience—especially where growth came from creativity, not just capital
Deep passion for supporting parents and families—and a belief that storytelling and connection can drive real change
Experience working with mission-driven organizations