Digital Producer

Location: Norfolk, Virginia
Job Category: Online | New Media
Job ID: 72353
Employment Type:
Salary: per year
Posted: 04.09.2025

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Occupations:

Job Description:

Job Summary:
The Digital News Journalist is part of the team responsible for ensuring the WHRO newsroom is reaching all of Hampton Roads, targeting our content to reach the people who need and rely on it.
 
This person will work closely with a Digital Newsletter Producer to organize, produce and share WHRO’s journalism on various platforms, engage without dedicated audience and implement strategies to appeal to new audiences.
 
This person will assist in implementing the station’s larger engagement strategy in the newsroom through work on the journalism newsletter, social media accounts and brainstorming new, creative ways to share WHRO’s award-winning work with our dedicated and future audiences.
 
The Digital Producer will help prepare and build WHRO Journalism’s daily newsletter and create social media content. This person should be knowledgeable of social platforms and trends and be passionate about creating original and interesting multimedia assets like video and imagery.
 
Duties/Responsibilities:

• Select stories, write and edit copy for a digital newsletter that includes content from local, state and national news partners and consider cross-departmental content for possible inclusion.
• Work with reporters, editors and Digital Newsletter Producer to help manage the online presentation of news stories on the WHRO website, including writing or rewriting accurate, SEO-friendly headlines
• Work with the station’s digital strategies department to become one of the newsroom experts on the station’s content management system.
• Make sure WHRO Journalism’s digital platforms are up-to-date. This includes a podcast feed and website.
• Generates ideas and processes for supplemental web and social media content
• Write and produce content for social media platforms based on WHRO reporter work
• Assist with newsroom content creation on social media sites like Facebook, Instagram and other emerging sites
• Other duties as assigned

Job Requirements:

Required Skills/Abilities:

• Sound news judgment
• Knowledge of social media content creation and ethics
• Ability to execute complex plans in cooperation with several departments
• Knowledge of or ability to quickly learn content management systems
• Ability to manage podcast feeds
• Basic understanding of HTML and photo editing
• Proficient communication skills
• Demonstrate time management and priority setting skills
• Capacity to work collaboratively and effectively within small teams 

Education:

• An Associate’s degree or equal experience in media, journalism, liberal arts or related field

Experience:

• 1 or more years’ experience in a newsroom
• 1 or more years of experience in audience engagement or social media platforms

 
Additional Preferred Skills:

• Working knowledge of digital or graphic design
• Experience creating interactive visualization based on data
• Audio editing or scripting experience
• Experience working in Luminate newsletter building platform

 
Physical Activities

• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of the work assigned. 

Environmental Conditions

• No adverse environmental conditions expected.

Physical Demands

• Sedentary work that primarily involves sitting/standing.

Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
 
The employer reserves the right to change or modify the job description as business needs dictate.