Business Trends Reporter

Location: Lancaster, Pennsylvania
Job Category: Newspapers
Job ID: 72344
Employment Type: Full time
Salary: per year
Posted: 04.07.2025

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Occupations:

Job Description:

If your favorite words are “I wonder why ... ” - and you love slashing red tape and leaping hurdles to find out the answers - then we’d like to talk to you. 

Central Pennsylvania’s Pennon newsroom is looking for a proven, driven reporter to serve the audiences of our LNP | LancasterOnline and WITF platforms with in-depth, exclusive and contextual reporting on the business trends in our communities. This reporter specializes in writing about employment, hiring, job opportunities and wages but also recognizes and explores trends in the local economy and business sectors. This nimble reporter goes beyond press releases on reports to look at impact and causality, focusing on the “how and why” – how do rising grocery prices impact consumers and businesses? Why is the service industry seeing a rise in unionization?

Why are takeout prices getting more expensive? 

And, of course, I wonder why some eggs are $11 for a dozen and others are still at $4.99?

If these are the questions that drive you, let’s talk. 

Other requirements include, but are not limited to, a love for breaking news, quickly breaking down data and connecting with real human beings in person. The Business Trends Reporter is expected to:

• Exercise solid news judgment, a sense of urgency and the highest journalistic standards
• Produce daily as well as mid- and longer-range enterprise stories
• Regularly curate and aggregate content from other sources and present them with relevance and context
• Actively build a social media presence by posting content and engaging with our audience 
• Look for video and social opportunities for story coverage
• Use metrics to inform coverage decisions

 
Reporters are expected to develop authoritative sources in the community, collaborate with other journalists and identify stories that are compelling to this community news organization’s audience. Reporters are also expected to meet the demands of a growing digital audience by routinely using social media, shooting photographs and video, and understanding how to post their work using a content-management system.
 
In addition to the essential functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co-workers, preserve confidentially of all business information and data, maintain a professional appearance and demeanor, demonstrate a positive attitude, communicate effectively with co-workers and clients, work with accuracy, efficiency, and attention to detail, respect the work environment and keep it as environmentally friendly as possible, and exercise initiative to learn new skills and tasks and to help co-workers when possible. Reliable attendance and punctuality are also required. The employee is also expected to perform other related duties, special projects and functions as required from time to time. 

Job Requirements:

Qualifications:
 

• Bachelor’s degree in journalism, English, mass communications or related field is required, with a proven knowledge and experience working with current media creation tools and contemporary newsroom systems, producing digital and print content, preferred.
• May be required to meet AP writing style, depending on the publication.
• Solid understanding of news writing, journalistic ethics and story structure.
• Must be able to work nights and weekends as necessary.
• Team player who enjoys a fast-paced work environment.
• Wishes to work in a business environment in which every employee seeks to be great every day.

 
Work environment/equipment:

• Required to use a computer monitor, keyboard, and mouse for extended periods of time.
• Ability to lift up to 20 pounds on occasion.
• Proficient use of PC, laptop, smartphone, tablet, photo/video equipment
• Ability to travel to events or venues for stories.
• Ability to work nights or weekends on occasion.

 
Reasonable accommodations for disability
Any employee, who believes that a reasonable accommodation is required for purposes of federal or state disability law is required to contact Human Resources to begin the interactive exchange process.