Marketing Analyst

Location: Birmingham, Alabama
Job Category: Public Relations | Marketing
Job ID: 72329
Employment Type: Full time
Salary:
Posted: 03.31.2025

---

Occupations:

Job Description:

At Regions, the Data and Analytics Analyst transforms data into a meaningful format for operational and/or decision-making purposes. Focusing on day-to-day deliverables, this role works with managers to gather and interpret data for leaders to make data-driven decisions.

Primary Responsibilities

• Creates reports that are valuable, readable, and presentable to stakeholders
• Prepares visual reports/presentations to present analysis to management
• Interprets, analyzes, and provides insights to teams and managers to determine operational impact, trends, and opportunities
• Performs data analysis to help achieve data automation
• Creates and maintains databases to help classify & store information 
• Completes day-to-day deliverables and ad-hoc data reports to support business needs/projects and answer data related questions
• Ensures compliance by performing quality data audits, mining, and management
• Monitors data and analytics trends and seeks opportunities for continuous improvement
• May offer guidance to junior analysts, ensuring proper training and tools are provided
• Partners with the centralized Data Governance team to implement and support data governance and data quality requirements

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Skills and Competencies

• Demonstrated leadership capabilities
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Additional Responsibilities:

• Manages the design and delivery of complex analyses of marketing effectiveness and performance
• Leads and influences strategic marketing decisions related to customer needs, preferences, behaviors, and segmentation, as well as advertising and direct and digital marketing
• Takes responsibility for designing tests with an attention to detail and measuring results in a timely and accurate manner
• Translates complex insights into simple and actionable recommendations and presents to varying audiences including executives, senior managers, and associates
• Leads the prioritization of analytics initiatives in close collaboration with business partners and agencies using value of information, strategic relevance, and return on investment (ROI) perspectives
• Develops creative approaches and methodologies to answer critical business questions, evaluates new products and services opportunities, and assesses market potential

This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week.  The manager will set the work schedule for this position, including in-office expectations.  Regions will not provide relocation assistance for this position, and relocation would be at your expense.  

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

Job Requirements:

Requirements

• Master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and four (4) years of experience in a data analytics or related role
• Or, a Bachelor’s degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and six (6) years of experience in a data analytics or related role

Preferences

• Experience utilizing analytical software such as Structured Query Language (SQL), Statistical Analysis System (SAS), SAS Enterprise Miner, and applicable Microsoft Office applications
• Working knowledge of business intelligence software (e.g. Tableau, Power BI)

Equal Opportunity Employer/including Disabled/Veterans