Copy Manager (Hybrid)

Location: Chicago, Illinois
Job Category: Other
Job ID: 71432
Employment Type: Full time
Salary:
Posted: 07.30.2024

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Occupations:

Job Description:

Copy Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. 

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization.  We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise. 

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. 

We have an opportunity at our corporate offices in Chicago for a Copy Manager on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

As a Copy Manager, you will be communicating Membership’s messaging for marketing and advertising campaigns using a consistent brand voice, look and strategic point of view across all channels. Deliver messaging using the power of words to drive audiences to action.  Leverage data for sound decision-making, marketing expertise and creative judgement as part of a team to generate effective messaging and creative concepts that elevate the AMA brand and membership experience. Develop and present concise, compelling copy.

RESPONSIBILITIES:

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Copy

• Develop and deliver compelling, accurate, and persuasive messaging to drive action, from concept to final as assigned
• Responsible for researching, copyediting, proofreading, interaction with subject matter experts, brainstorming, and recommend multiple messaging options after creative review
• Demonstrate versatility in editing and/or crafting appropriate copy and messaging solutions tailored to different media platforms and/or audiences (print, digital, video, member vs. non-member, recruitment vs. retention, etc.)
• Be aware and knowledgeable of shifting language, perspectives, business tactics, advocacy or policy developments, etc., across the AMA
• Capture AMA’s and leaders’ messaging tone and align to the in-house style guidelines to ensure consistent and appropriate messaging and, in collaboration with Creative Team and Membership leads, leverage for member and non-member communications and campaigns
• Participate in the process of proofreading, cross checking, quality assurance and version control
• Collaborate with the analytics team on using data to make messaging decisions; also monitor, recommend, and adapt messaging strategy in consultation with Membership team to increase response rates, open and click-through rates, and conversions

Project Management

• Manage day-to-day activities associated with the development and delivery of finished work products with minimal supervision
• Collaborate with others within the MMX department and AMA to understand their communications and messaging goals, and project requirements
• Work with designers to align messaging and creative design to achieve a consistent tone

Creativity

• Seek continuous understanding of the marketplace and target audiences through testing new variations on control creative to keep campaigns performing at maximum levels
• Promote a continually improving creative environment based on best practices, and actively contributes to a culture of excellence and innovation by staying current on new approaches to membership marketing

May include other responsibilities as assigned

Job Requirements:

REQUIREMENTS:

1. Bachelor’s degree in Advertising, Journalism, English, Integrated Marketing Communications or related discipline required. Master’s degree preferred.
2. Minimum 5+years’ experience writing and editing in advertising, public relations, marketing communications or related field required. Experience must include direct response and advertising writing with proven success in direct response channels.
3. Must be fluent in AP style
4. Strong logic, reasoning and problem-solving skills with solid research and fact-checking capabilities.
5. A results-driven writing style and understanding of how data informs messaging strategy with a demonstrated record of successful KPIs such as response rate, click through rate, click to open rate, and conversion rate, within the direct mail and email channels.
6. Experience with omni-channel marketing; ability to integrate print communications with digital communications.   
7. Detail-oriented, versatile and creative professional with excellent organizational skills.
8. Excellent interpersonal skills and ability to work in a team environment both collaboratively and as a strong individual contributor
9. Project management skills required with the ability to manage multiple programs and projects with competing deadlines in a fast-paced environment sometimes leveraging the support of internal and external staff.
10. Familiarity with marketing tools such as: Google Analytics, Asana.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago. 

We are an equal opportunity employer, committed to diversity in our workforce.  All qualified applicants will receive consideration for employment.  As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION