Social Media Producer - Live with Kelly and Mark

Job Description

Live with Kelly and Mark is seeking a creative, digitally savvy, and highly organized Social Media Producer to lead the show’s social content strategy and execution across all platforms. This on-site role is responsible for capturing, producing, publishing, and managing engaging social-first content during live broadcasts and behind-the-scenes production, while helping grow and evolve the show’s digital presence.

The ideal candidate is a strong visual storyteller with a deep understanding of platform-specific content trends, audience engagement, and the fast-paced nature of live television. This individual will work closely with producers, talent, network teams, and brand partners to create compelling social experiences that extend the show beyond the broadcast.

This role requires someone who thrives under pressure, can think creatively in real time, and has a strong instinct for what performs across platforms, including Instagram, TikTok, Facebook, YouTube, X, Threads, and emerging social channels.

Responsibilities

• Shoot, edit, produce, and publish high-volume social-first content during live tapings, rehearsals, backstage moments, field shoots, and special events
• Manage and curate the show’s day-to-day social media presence across platforms, including Instagram, TikTok, Facebook, YouTube, X, and emerging channels
• Transform on-air broadcast segments into engaging, platform-specific social content optimized for vertical and mobile viewing
• Develop and execute content strategies designed to increase audience growth, engagement, and brand visibility while maintaining a consistent voice across platforms
• Monitor social trends, viral content, platform algorithm changes, pop culture moments, and audience analytics to inform publishing strategy and content performance
• Collaborate with producers, talent, sales, marketing, and digital teams on real-time social coverage, sponsored content, branded integrations, contests, and promotional campaigns
• Utilize WordPress and other digital publishing tools to support website updates, build microsites, and manage contests and promotional content as needed

Basic Qualifications

• Minimum of 3 years of experience producing and managing social media content, preferably in television, entertainment, news, or digital media
• Strong shooting, editing, and storytelling skills with experience creating mobile-first and vertical video content
• Proficiency in Adobe Premiere, Photoshop, Canva, CapCut, and related editing tools
• Experience with WordPress, website content management systems, and basic HTML/coding
• Strong understanding of social media platforms, analytics, audience engagement, and emerging digital trends
• Familiarity with AI tools and technologies relevant to content creation and social strategy
• Excellent communication, organizational, and time management skills with the ability to thrive under pressure and pivot quickly in a live production environment
• Comfortable working closely with high-profile talent and executives

Preferred Qualifications

• Experience working on a nationally syndicated television show, live broadcast, or major entertainment brand
• Experience producing sponsored content, branded campaigns, and live social coverage
• Knowledge of creator culture, social publishing tools, and evolving platform best practices

Required Education

• Bachelor’s degree in Communications, Broadcast Journalism, Digital Media, Film, or related field preferred, or equivalent professional experience.

The hiring range for this position in New York is $75,500 to $101,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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