Social and Audience Producer

Job Description

About us: 
Documented is dedicated to publishing journalism for and about New York City’s immigrant communities and the policies that affect them. We publish vital, actionable information for asylum seekers and undocumented immigrants living here, as well as hard-hitting and impactful news investigations that have driven policy changes in the city and state. Our original news stories cover the ground-level impact of shifts in labor policy, law-enforcement practices and bureaucratic requirements, the effects of new federal directives as well as Q&As and instructional guides that inform New Yorkers about food, health and financial aid, and legal issues. We have a growing individual donor program and a robust institutional giving program, with support from the Ford Foundation, Emerson Collective, the American Journalism Project, as well as a host of local NYC foundations. Our work has been referenced by The New York Times, The Washington Post, in federal lawsuits, at the New York City Council and many other places.

The role:
Documented is seeking a dynamic and data-savvy Social and Audience Producer to lead the growth, engagement, and strategy of our social media presence across platforms including Instagram, X, BlueSky, Google News Showcase and Nextdoor. This role is ideal for someone who thrives at the intersection of editorial storytelling, community engagement, and data analysis. You’ll own the day-to-day operations of our social channels, work across teams to amplify our journalism, and use insights to help us better serve immigrant communities in New York. You’ll also contribute to broader audience listening, research, and experimentation strategies to inform Documented’s editorial and community work.
 

Responsibilities 
Social Media Strategy & Execution

• Manage and grow Documented’s presence across Instagram, X, BlueSky, Nextdoor, Google News Showcase

• Develop and execute platform-specific content strategies to maximize reach and engagement

• Write, design, and schedule daily posts, with a strong editorial voice that aligns with Documented’s mission

• Track social trends and experiment with emerging formats and tools

Audience Engagement & Listening

• Monitor conversations and feedback from our audience across platforms

• Surface community insights and questions to the newsroom to inform reporting

• Coordinate with editorial and community engagement teams to ensure content resonates with our diverse audiences

Analytics & Reporting

• Regularly analyze performance data across social platforms, website traffic (via Google Analytics or equivalent), and newsletters. 

• Produce weekly data reports for company-wide meetings.

• Work on quarterly performance reports with actionable insights and recommendations

• Use data to inform A/B testing and content optimization across all channels

Collaboration & Editorial Support

• Partner with reporters and editors to package and promote stories on social

• Support audience development campaigns tied to coverage priorities, guides, and community resources

• Maintain editorial calendars in coordination with the editorial, engagement and development teams

• Coordinate with partner organizations to co-produce social media content
   

Preferred Qualifications

• 3+ years experience managing social media and/or audience development in a newsroom or media environment

• Proven success growing and engaging digital audiences through storytelling and visual content

• Proficiency with analytics tools (e.g., Google Analytics, Parse.ly, Mailchimp/ESP data)

• Excellent writing and editing skills with a keen eye for tone and detail

• Visual and design skills (e.g., Canva, Adobe Creative Suite, Figma).

• Deep understanding of social platforms’ best practices and evolving features

• Strong organizational and communication skills; able to manage multiple projects and deadlines

• Passion for Documented’s mission and experience working with or covering immigrant communities is highly valued

• Fluency in Spanish, Haitian Creole, or Chinese is a plus but not required

• Short-form video production experience is a plus but not required

Compensation and Benefits
The base salary for this role is $70,000. The base pay range is subject to change and may be modified in the future. Medical and dental benefits and four weeks paid time off are provided. This job is a hybrid of in-person at our New York office and at home with one mandatory day in-office on Tuesdays. We highly value lived experiences in the issues we cover as a news organization. 

Deadline to Apply: May 5, 2025
Apply here: ClickUp link

A Note to Potential Candidates:
Studies have shown that women, trans, non-binary people, and BIPOC are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may come from a background less traditional to our field of work, and we welcome the opportunity for new perspectives into our work. We would strongly encourage you to apply, even if you don’t believe you meet every one of the qualifications described.

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