Audience Development Associate

Job Description

The Examination is seeking an audience research associate to significantly expand the reach and impact of our accountability journalism on global health threats. 

As The Examination advances into its second year of publishing, this person will execute strategies to raise our organization’s brand visibility in key sectors and build our newsletter subscriber base. The audience researcher will work closely with our team to identify and communicate with prospective audiences and stakeholders, with a mandate to bring them into The Examination ecosystem. 

This is a one-year remote contract position. We are looking for a collaborative creative, enterprising and organized individual with excellent spoken and written communication, a strategic understanding of the public health landscape, and a passion for our investigative journalism mission. The ideal candidate will have a keen understanding of news distribution, audience mapping, strong editorial judgment and a proactive attitude in creating curated outreach campaigns to engage target audiences on and off-site. 

Launched in 2023, The Examination is an award-winning nonprofit news organization that investigates global health threats, with a focus on corporate accountability, working in collaboration with news outlets around the world. Our beats include big tobacco, industrialized food and corporate polluters. 

Tasks will include:

• Devise and execute strategic campaigns to convert key target audiences into newsletter subscribers, working in close collaboration with the audience editor and newsroom

• Build and manage outreach contact lists in support of organization’s audience goals

• Assist in newsletter content strategy and production

• Collaborate with the production team to optimize The Examination’s evergreen story assets and determine content distribution strategy to create the greatest potential for impact

Job Requirements

Desired qualifications:

• Experience in audience development or engagement

• Native understanding of different audience platforms, their users, and content strategy

• Knowledge of public health sector

• Familiarity with international investigative journalism 

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