Audience Editor

Job Description

We are seeking an audience editor to lead our team in defining, understanding and growing The Examination’s U.S. and international audience, and optimizing the delivery of our content to users across distribution platforms, including on-site, search, newsletter, and social media. 

The successful candidate will have a strong understanding of audience metrics and engagement tactics, and be responsible for developing and executing a newsroom content distribution strategy onsite and off-platform to serve The Examination’s strategic goals and reach key audiences in order for our journalism to have greater impact.

This person will serve as our key newsroom data analyst, and must be comfortable with mining analytics, building new features, experiments and surveys to measure what matters, sharing audience insights with our team to help us make data-informed decisions to expand our reach. The audience editor will report to The Examination’s senior editor of digital storytelling and work in close collaboration with the entire newsroom.

Launched in 2023, The Examination is an award-winning nonprofit news organization that investigates global health threats, working in collaboration with news outlets around the world. 

Tasks will include:

• Work with the editorial team to identify key baseline goals for our stories, products, and reporting beats, on and off-platform, translating audience and community engagement goals into clear and actionable metrics of success

• Write copy, produce assets and coordinate publishing on a variety of social media platforms, newsletter and outreach efforts by working closely with reporters, editors, and producers in our newsroom and at partnering media outlets

• Lead newsletter growth and performance strategy by collaborating with editors and reporters to develop and assess performance of features, A/B testing, and sign-up campaigns

• Systematically track analytics across platforms, and with media partners, to develop a deep understanding of The Examination’s current and prospective audience – including behaviors and attributes – interpreting and organizing key data into actionable reports for stakeholders to help shape how we present our reporting both on and off our platforms

• Use SEO tools to conduct keyword and trend research, recommend search-friendly headlines, display copy and other fields for our stories, and monitor performance

• Execute experiments and surveys to inform decisions on content, formats and posting times, and to improve performance in areas like retention, loyalty, conversions and more

• Establish best practices and workflow to optimize performance on off-platform properties including Twitter, Instagram, Facebook, LinkedIn, LinkedIn News, Apple News, WhatsApp etc, managing accounts and contacts for each

• Work closely with our production team, designers, and/or web developers to improve products, make technical recommendations, and produce tools, such as dashboards or automated reports, that support our audience goals

• Provide regular training and support for our newsroom on SEO, social media, and newsletter best practices

• Keep pace with industry trends and advancements in social media, search, newsletter strategy, data analytics, audience research tools, and emerging platforms 

Job Requirements

Desired qualifications: 

• Excellent news judgment and native understanding of different audience platforms, their users, content and strategy

• At least 4 years of experience on an audience team

• Demonstrated expertise and experience with SEO tools, analytics, and technical strategy to understand how best to identify patterns, test and iterate tactics to discover what resonates with various audiences

• Comfortable with data and an ability to organize digital metrics and clearly communicate insights to various stakeholders in regular reports

• Knowledge of or experience in building newsletter products

• Excellent communication, writing and copy editing skills

• Enthusiasm for taking initiative and excellent organization, execution, time management, and prioritization skills 

• Eager to collaborate with teams across the newsroom and with external reporting partners

• Passion for digital storytelling and producing high-impact journalism

• Experience in investigative or international news and/or language skills are a plus 

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