Public Relations Manager (Communications Generalist)

Job Description

Department-Specific Responsibilities

• Develops and executes earned media strategy that elevates and protects the IU School of Medicine's reputation among key audiences, including journalists, legislators, prospective faculty and students, and the public.
• Proactively pitches news and experts to local and national journalists and serves as the school's primary contact for media inquiries.
• Writes and coordinates approval of press releases, media advisories, blog stories, etc. and related photo and video assets and posts them to the newsroom website and other media distribution channels.
• Manages schoolwide public relations calendar, often coordinating announcements and media pitches with school and university level colleagues, as well as external partners.
• Tracks media coverage for reporting purposes.
• Researches, identifies, and builds relationships with relevant local and national journalists.
• Leads media trainings for faculty, staff and students, and regularly provides public relations guidance to communications colleagues across the school.
• Helps manage the school's public-facing photo and video library.
• Identifies new public relations ideas and opportunities in support of the school's 2030 Strategic Plan.

General Responsibilities

• Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies, procedures, and context of communications.
• Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
• Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
• Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
• Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
• May provide guidance to lower-level Communications Generalists.

Job Requirements

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. 

EDUCATION

Required

• Bachelor's degree in communications, journalism, English, public relations, or related field

WORK EXPERIENCE

Required

• 2 years in relevant field

Preferred

• 2 years of public relations or journalism experience

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure

Preferred

• Familiarity with media industry and AP Style
• Demonstrates videography and/or photography skills 

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