Associate Social Media Producer

Job Description

The associate social media producer will manage and grow audience, revenue, and brand for Washingtonian via its flagship accounts, including Instagram, Facebook, Twitter, TikTok, Pinterest and Linkedin. 

This is a collaborative role, working with editorial, events, marketing, and advertising teams to create, curate and manage social content. They will engage with Washingtonian’s large community and promote content, sponsors and events on current and emerging social media platforms.

Responsibilities:

• Engage with Washingtonian’s 800,000+ followers
• Promote content, sponsors and events on current and emerging social media platforms
• Support sales team to drive revenue through social platforms including custom content
• Create high quality content for Washingtonian posts, stories, events, circulation, and revenue campaigns
• Produce and edit images and copy for social media
• Ensure posts reflect Washingtonian’s tone, voice, brand, and standards
• Track social metrics and provide key insights in reports
• Monitor, analyze and respond to community reactions
• Stay up to date on social media tools, trends, and emerging technologies
• Some night or weekend work to cover Washingtonian branded events and breaking news stories

Job Requirements

• Minimum 1 year of social media experience (some media experience preferred).
• Displays in-depth knowledge of Instagram, Facebook, TikTok, Twitter and corresponding tools to manage and understand these platforms such as CrowdTangle, Google Analytics, etc.
• Proven ability to maintain multiple social media presences and understand each platform.
• Demonstrates a creative, “go-getter”, “ always thinking outside of the box” attitude.
• Ability to use PhotoShop, InDesign effectively.
• Ability to curate, shoot, and edit vertical video for social media platforms. Comfort on-camera is a plus. Some familiarity with video editing programs such as Adobe Premiere is preferred.
• Knowledge of content SEO is preferred.
• Ability to effectively communicate with multiple teams and stakeholders internally and externally.
• Practices superior time management and possesses strong organizational and planning skills.
• Strong language skills and attention to detail.
• Journalism and reporting experience preferred, but not required.

To apply: Please send your resume, portfolio and cover letter to jobs@washingtonian.com

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