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Kevin Connell

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United States


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Manager, Content Innovation & Digital Growth

Job ID: 68511
Job Views: 306
Location: Woodbridge, New Jersey, United States
Postal Code:
Job Category: Newspapers,Online | New Media
Employment Type: Full time
Posted: 01.24.2023

Job Description

NJ Advance Media, the parent company for and The Star-Ledger, is looking for a Manager, Content Innovation and Digital Growth to join a team whose mission is to generate revenue and grow audience through our journalism. The candidate will report to and work closely with the Director of Content Innovation in the editorial department of our newsroom.

This role requires someone knowledgeable and passionate about SEO, affiliate marketing, subscriptions, events and digital media. We are looking for a hands-on leader who can write, edit and supervise while being able to adapt and evolve to the fast-changing nature of the industry.

The ideal candidate understands the business aspects of content, wants to innovate into new verticals, and can manage to our revenue-generating growth initiatives. We want someone who can regularly brainstorm and explore new ideas that put us at the forefront of innovation and audience growth to stay ahead of competitors.

Candidates should have experience writing and editing stories centered around service journalism, and must be comfortable with the concept of driving significant and sustainable revenue through digital content.


  • Manage and supervise a team of 6-8 writers
  • Track key metrics to make data-driven decisions and ensure content is performing as expected
  • Identify untapped areas we can grow audience, especially through SEO
  • Work closely with other leaders throughout our organization and enterprise to increase digital subscriptions
  • Collaborate with other managers, including at daily budget meetings
  • Contribute to the planning, writing and editing of major affiliate marketing revenue initiatives, such as Black Friday and Prime Day
  • Work with reporters on growth and career path

To be considered, please submit as part of your application a cover letter that details why you are a fit for this position.

Job Requirements


  • Bachelor’s degree or higher is preferred
  • Minimum of three years in management or someone with a proven track record of collaboration and team leadership experience in a digital media environment
  • Ability to write and edit content varying from breaking news to search-optimized explainers
  • Experience creating metrics reports and analyzing their implications with actionable insight
  • Proven track record of successfully developing and overseeing projects through launch 
  • Strong organizational, time management and communication skills
  • Ability to work independently and multi-task as needed while still meeting deadlines
  • Mastery of the digital media landscape, including sourcing content through social media
  • Ability to oversee content that differentiates the organization from competitors
  • Proven track record of implementing strategies in response to the evolving nature of the industry by experimenting with new models, platforms and ideas to stimulate audience engagement and revenue generation/growth


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