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Advance Local Media
Karen Benenati

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220 S. Warren Street
Syracuse New York United States 13202


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Social Media Producer

Job ID: 63955
Job Views: 1625
Location: Springfield, Massachusetts, United States
Postal Code: 01103
Job Category: Online | New Media
Employment Type:
Posted: 10.14.2021

Job Description

Come join our MassLive Content team in Springfield! The Social Media Producer executes activities aimed at improving the reach of online content and increasing the MassLive brand presence on existing and emerging social media platforms. This position promotes content on our various branded channels and establishes targeted presence on new platforms with content generated by our newsrooms and social media team.

The Social Media Producer is a content generator that produces written, video and photo content for MassLive. This position is responsible for contributing to MassLive's social media platforms, ensuring that they reflect the best content available and that they are in sync with audience interest. This position leverages content and audience metrics to optimize the website and social channels and is responsible for helping to set and share best practices and standards to create optimal user experience and engagement. The Social Media Producer provides operational support to MassLive's statewide news, sports and entertainment coverage and manages notifications, troubleshoots problems, helps train newsroom staff on social media updates, assists director in rolling out new programs and works with tech support to ensure audience experience and staff production is fully functional. 

To be considered for the role, you should have:

  • Bachelor's degree in journalism, communications or related field required
  • 2- 3 years of digital journalism experience
  • Expertise managing social media platforms, preferably for a brand or newsroom
  • Passion for social media
  • Experience producing written content for a newsroom (news, entertainment/life and culture subject matter preferred)
  • Comfort producing multiple pieces of content per day
  • Multimedia (photo and video) experience
  • Proven experience building, maintaining and engaging an active digital audience
  • Ability to work independently under pressure and prioritize tasks
  • Demonstrated writing, editing and organizational skills
  • Strong communication and analytical skills
  • Prior experience using a Content Management System
  • Familiarity with search engine optimization (SEO) practices

Advance Local Media offers competitive pay and a comprehensive benefits package including generous paid time off, flexible holidays and parental leave as well as options for your healthcare. is one of the largest news and information websites in Massachusetts and was recently recognized as the best news site in New England for 2019 by the New England Newspaper & Press Association. MassLive provides an essential 24/7 news, information and social interaction network. As an organization we aim to inform, engage and entertain, as well as promote active participation in the exchange of news and ideas because knowledge improves people's lives. We embrace new ideas and innovation. is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.

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