POSITION TITLE: Director of Marketing and Communications
LOCATIONLittle Rock, AR (Location within state flexible) STATUSSalaried
APPLICATION DEADLINE October 18, 2021
A LITTLE ABOUT US
Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 72 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter. Rooted in our mission and guided by our values, which include a commitment to diversity and respect for people, communities, and cultures, we know we’ll only achieve our mission by hiring and engaging a diverse workforce that reflects the communities in which we work. Whether it’s career development, work/life balance, or a rewarding mission, there are lots of reasons to love life #insideTNC. Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and their unique contributions to our mission are valued. Our dedicated, talented and fun Arkansas staff is supported by a committed and distinguished Board of Trustees with a wide breadth of relationships and experience. The Arkansas chapter works closely with partners on conservation strategies around the state that include conserving and reforesting the Delta, restoring upland rivers, returning managed fire to historic habitats, and connecting people with nature using our network of projects and preserves. With our partners, we have helped conserve more than 325,000 acres of land and hundreds of river and stream miles. We manage timberlands, ranches, lodges and other recreational amenities for hunting, fishing, hiking, biking, floating, and climbing. YOUR POSITION WITH TNC
We are looking for an experienced Marketing and Communications professional who is passionate about the environment and has the skills to advance TNC’s communications initiatives. This time in our world and our society requires organizations like TNC to have a strong and compelling voice. Are you a Marketing and Communications professional who is excited by that challenge?
You will oversee the creation and execution of the chapter’s communications strategies ensuring they are in alignment with the chapter and global organization. You should know industry best practices and trends across all communications platforms, as well as have the know-how to deploy the strategies successfully. You will report to the Arkansas Director and will work collaboratively with philanthropy, conservation and government relations staff to advance chapter and global priorities.
The Director of Marketing and Communications, AR will develop and implement a high-level, comprehensive and integrated communications, media and engagement strategy to achieve chapter and organizational objectives. They will develop and inspire a culture of strategic communication among all members of the chapter. They initiate and implement key marketing initiatives and programs designed to build awareness and engagement, influence conservation action, and achieve revenue goals. The Director works closely with the chapter executive team, board of trustees, philanthropy colleagues, conservation staff, and government relations teams to ensure the delivery of programs. Target audiences include current and potential major donors, elected officials, conservation influencers (media/agencies/etc.), current members, and the general public. They partner with vendors to achieve outcomes.
They manage external partnerships that support marketing objectives. They align staff efforts to match priorities set by senior management. They manage the budget and operational delivery of the program.
RESPONSIBILITIES & SCOPE
Serves on the Arkansas Chapter Executive Team and acts as a thought partner to the Arkansas staff team and the Arkansas Chapter Board of Trustees.
Designs, manages and implements multiple projects by coordinating the work of other professionals inside and outside the organization while implementing multiple projects/responsibilities on their own. Manages one or more professional staff and is accountable for the achievement of team business and professional development goals and objectives.
Leads creation/administration of budget, evaluates results and develops corrective strategies as needed.
Leads communication and media initiatives through collaboration with key stakeholders.
Carries responsibility and accountability for meeting strategic goals and objectives.
Ability to act independently within a specific program or project goals.
Bachelor’s degree in a related field plus 8 years related experience, or equivalent combination of years working experience and education.
Experience in developing communications, media and engagement strategies, and measuring results.
Writing experience, especially with donor-centered communication. Experience in writing to a wide variety of audiences in many different voices and many different formats.
Experience in project management.
Experience cultivating and managing client relationships.
Experience supervising staff.
Excellent communication and presentation skills; ability to persuasively convey the mission of TNC to diverse groups including donors, board members and the public.
Experience leveraging digital tools, channels and content for business goals.
Fosters an environment of creativity and professional growth.
Experience and understanding of the Arkansas market.
Familiarity with major and principal gift stewardship.
Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
Familiarity with communication technologies and best practices.
Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred.
Ability to effectively leverage resources in a complex, multi-faceted environment.
Experience in a client service-oriented environment.
Experience attracting outside resources and sponsorships to augment existing funding.
Strong creative streak and willingness to experiment.
A demonstrated history of being proactive.
Familiarity/experience with events (in-person and digital).
Experience successfully offering and infusing DEIJ (Diversity, Equity, Inclusion and Justice) perspectives into communications approach and content.
Management experience includes the ability to lead, motivate, set objectives and manage performance and conflict resolution.
ORGANIZATIONAL COMPETENCIES Builds RelationshipsBuilds productive relationships by interacting with others in ways that enhance mutual trust and commitment.Collaboration & TeamworkWorks collaboratively with stakeholders across levels, geographies, backgrounds, and cultures to improve decisions, strengthen commitment, and be more effective.Communicates AuthenticallyCommunicates proactively and in a timely manner to share information, persuade, and influence with the appropriate level of detail, tone, and opportunities for feedback.Develops OthersTakes ownership to help develop others’ skills, behaviors, and mindsets to help them maximize their workplace contributions.Leverages DifferenceDemonstrates commitment to harnessing the power of differences strategically; consistently sees, learns from, and takes strategic action related to difference; and demonstrates the self-awareness and behaviors to work across differences of identity and power respectfully and effectively with all stakeholder. Actively seeks to build and retain a diverse workforce and fosters an equitable inclusive workplace by drawing upon diverse perspectives.Systems LeadershipThinks and acts from a broad perspective with a long-term view and an understanding of 1) the dynamic nature of large-scale challenges and 2) the need for integrating five key practices: skillfully engaging appropriate people; providing a clear process for change; taking a holistic view of situations; focusing on a small number of strategic actions, while learning from and adapting them over time; and being aware of how one’s own thinking or patterns of behavior may be limiting change.
This description is not designed to be a complete list of all duties and responsibilities required for this job.
HOW TO APPLY
Please submit your resume and cover letter through The Nature Conservancy’s online application system at www.nature.org/careers(Job 50367). All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on October 18, 2021.