Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to promoting the understanding and appreciation of art, architecture, and other manifestations of visual culture, primarily of the modern and contemporary periods. The Guggenheim realizes this mission through exceptional exhibitions, education programs, research initiatives, and publications. The Guggenheim strives to engage and educate an increasingly diverse international audience through its unique network of museums and partnerships. The Foundation is committed to nurturing an equitable, inclusive, and accessible work culture and promoting diversity among staff and visitors. With nearly three million annual visitors worldwide, the Guggenheim and its network is one of the most visited cultural institutions in the world.
SUMMARY OF POSITION Working independently, under the guidance of the Director of Media and Public Relations, the Publicist will take an active role in supporting the day-to-day activities of the Media and Public Relations department.
KEY RESPONSIBILITIES Duties may include, but are not limited to, the following:
Plan, create and implement results-oriented publicity campaigns for select exhibitions, advancement initiatives and special events; draft press materials, image captions, and correspondence; work closely with internal teams, external PR agencies, and sponsors leading up to major events; create tip sheets and serve as point of contact for house photographers at events.
Lead publicity efforts for Education initiatives including public and access programming and the annual A Year with Children exhibition; develop seasonal and exhibition-specific family and public program media alerts. Support Education through dedicated messaging to press and targeted outreach; actively position Education programs and leadership in general and special interest media.
Update and maintain New York schedule of exhibitions for media.
Cultivate relationships with media, especially among listings editors and within social event/culture, and family writers and outlets
Maintain and monitor museum’s press list in Exact Target. Source additional contacts through Cision and other research.
Proactively meet with curatorial, advancement, education, marketing, digital experience, and publications colleagues to obtain the information and assets needed to create publicity campaigns and maintain most up to date resources for media.
Manage press office inbox and answer phone calls from the media; respond to internal and external inquiries, and direct sensitive or time-sensitive issues to colleagues as appropriate; handle requests for information, digital assets, interviews, and filming.
Monitor and archive press coverage on Critical Mention platform; format and circulate news reports including institutional and exhibition-related press coverage and social media highlights, track publicity results, and create press clips and activity reports.
Format and circulate media alerts, press releases, and other communication via ExactTarget.
Create press materials including image previews, releases, and invitations, using Photoshop and InDesign, and post content on the museum’s press room through WordPress.
Organize logistics for exhibition media previews, advance presentations for the media, and other press events, including invitation design, catering, theater, IT, security, and communications with Exhibition Management, ASAP, curatorial, special events, Visitor Experience, and outside vendors.
Coordinate and supervise press tours and photo and film shoots in the museum.
Manage relationship with Works & Process, distribute media release, and coordinate mutual media communications.
Track RSVPs for press events and press tickets for public programs and special events.
Supervise and train interns.
Provide media relations support during events such as exhibition openings, public programs, special events, and other cultivation activities.
Assist Director, Media and Public Relations with research, follow up, and tracking of institutional concerns, often of a sensitive nature.
Support department with media outreach for exhibitions and related public programming
General office administration, including arranging for messengers and FedEx, processing department invoices, making travel arrangements, filing, server organization, faxing, scanning, sorting, prioritizing and distributing mail; organizing and ordering office supplies; coordinating meeting schedules.
In accordance with the NYC Mandate, and Guggenheim policy, all Museum employees are required to show proof of fully vaccinated status in order to work except for those with very limited legally-permissible exemptions (or approved for an exemption as a reasonable accommodation due to a disability, sincerely held religious belief, or pregnancy, or because you are a victim of domestic violence, stalking, or sex offenses).
The Guggenheim is dedicating itself to creating paths that lead to a more inclusive and diverse institution. We encourage inquiries from applicants who will reflect the plurality of our culture and our global audience. The Guggenheim does not discriminate on the basis of age, race, creed, color, religion, marital status, gender identity and/or expression, sexual orientation, veteran status, national origin or disability status.
SKILL AND EXPERIENCE REQUIREMENTS
Minimum of 2 years of experience in PR, Marketing or Communications.
Excellent organizational and time management skills.
Excellent verbal and written communications skills, with strong attention to detail.
Flexibility and the ability to adapt to changing priorities.
Excellent attention to detail with ability to handle multiple projects in a fast-paced environment a must.
Ability to be proactive, use independent judgment and initiative.
Computer skills with knowledge of Microsoft Office Suite
WORK DEMANDS & ENVIRONMENT:
Ability to travel within the metropolitan area as required to perform the above duties at any of the Guggenheim’s owned or leased properties upon request within NYC
Must be able to stand on long periods of time on occasion.
Occasionally work may be conducted outdoors, exposure to varied weather conditions.
Ability to work nights, weekends, holidays on occasion.
High School Diploma or equivalent required.
B.A. preferably in Art History, Communications, English or the humanities