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National Association of REALTORS®

430 N Michigan Ave
Chicago Illinois United States 60611


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Program Marketing Specialist

Job ID: 63618
Job Views: 1672
Location: Chicago, Illinois, United States
Postal Code: 60611
Job Category: Online | New Media,Public Relations | Marketing,Advertising,Other
Employment Type: Full time
Posted: 09.15.2021

Job Description

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.4 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to help REALTORS® navigate that change and thrive in their careers. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. NAR is certified as a Great Place to Work®. Our most successful employees are committed to our Core Values, which are:

Putting Members First
Leading Change
Advancing Diversity and Inclusion
Giving Respect

Location: This position is only located in the Chicago, IL or Washington, DC office

Position Summary:

Reporting to the Director, CRD Marketing & Events, the Marketing Specialist will be responsible for developing and implementing marketing plans for select Center For REALTOR® Development (CRD) credential programs. S/He is responsible for creating marketing plans and communications for recruitment and retention of designees and certification holders. The Marketing Specialist has an exceptional understanding of traditional and emerging marketing channels. S/He is a forward-thinking individual who can see and sell the big picture and has the ability to think creatively and innovatively. The Marketing Specialist must excel at writing and be extremely detail orientated. 

Duties and Responsibilities:

  • Develop and execute integrated marketing and communications to promote select CRD credential programs
  • Write and manage promotional copy for print collateral, e-newsletters, social media, blogs, and websites
  • Create and distribute engaging, inspirational, and useful content that connects with members and consumers tying back to select CRD credential programs
  • Work with Director to develop new member benefits and maintain existing
  • Track success of marketing campaigns across all digital channels including social media, search engines, and email marketing.
  • Develop and execute paid print and digital advertising plans for six of CRD’s credential programs
  • Other duties, as assigned

Job Requirements

  • 3-5 years of marketing experience
  • Exceptional writing & communication skills for multi-channel marketing campaigns
  • Excellent organization and attention to detail
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising is preferred
  • Proficiency in the Microsoft 365 (Excel, PowerPoint, Word, Outlook, Teams, Onedrive, SharePoint)
  • Must be a team player that is also comfortable working independently
  • Strong member relations and interpersonal skills with a high level of response to all inquiries
  • Ability to travel up to 20% (when business travel resumes)

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