Guardian News & Media (GNM) is the publisher of the US news website www.theguardian.com/us, the Guardian and Observer newspapers and www.theguardian.com website in the UK. We're a highly regarded global news brand, owned by the Scott Trust — an arrangement that guarantees its independent voice in perpetuity.
Headquartered in New York City, Guardian US, is an entirely digital operation that seeks to engage US readers by combining the Guardian's internationalist, online journalism with US voices and expertise.
We are now looking for a Head of Audience Development to join our New York team.
Reports to: Editor in Chief / Deputy Editor (Strategy)
Normal location: New York, NY
Terms: Permanent, full-time, News Media Guild position
The Guardian US seeks a collaborative, strategic and insightful leader to oversee our US audience team. The Guardian has experienced significant growth in the US and currently draws more than 50 million monthly unique visitors in America, and more than 170 million unique visitors around the world. We are looking to hire an experienced digital audience specialist with exceptional editorial judgement to build on this growth trajectory by pursuing responsible, engaged reach and finding new audiences for our journalism. This is a hands-on and highly-collaborative role that involves optimizing content and working with colleagues to build a data-informed culture throughout the newsroom.
We're particularly interested in candidates with experience and ideas that will help us diversify our audiences culturally and geographically and increase our reach among underserved communities in the US, supporting our work to create journalism and build a readership that is representative of America. This will be a core focus for the candidate and others on the team.
The Guardian US is an independent, digital edition of the Guardian, but we share content with Guardian newsrooms around the world. The US audience team works closely with colleagues in the UK and Australia.
Find a wide, diverse audience for Guardian US journalism with a particular emphasis on search
Manage and develop a small US audience team
Oversee the digital optimization of our journalism, share expertise and work with editorial staff to spread best practices across the organization
Devise and implement strategies that foster an engaged, loyal readership and grow our reach in a responsible, sustainable way
Support a culture of data-informed behaviour in the US newsroom
Present and contextualize data on reach and engagement to newsroom and individual editors
Identify trending stories that may present opportunities for commissioning
Work with audience teams in the UK and Australia to constantly refine best practice and build the widest, most relevant global audience for all of the Guardian’s journalism
Help manage relationships with platform and third-party contacts and share knowledge with the US newsroom and wider organization
Work with reader revenue and marketing teams, providing insights and ideas for events, campaigns and other growth strategies
Key skills & experience
At least five years’ experience working closely in or with a news team
Deep understanding of audience development, distribution strategies, and search engine optimization
Up-to-date knowledge of social media platforms, off-platform distribution, and internet culture
Strong writing skills and editorial judgement
Excellent communication skills and a collaborative approach; the ability to build bridges across the newsroom
Experience making data-informed editorial decisions
Strategy, insight and attitude are more important than any one individual skill. If you’re not sure if you have all the right skills, but you think you have the right approach, please apply
All candidates interested in applying should upload a resume and cover letter as one document. All candidates must have the right to work and live in the United States and be located in, or prepared to relocate to, the Greater New York City Area.
Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship.
We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.
This job description is a guide to the work you will initially be required to undertake. It summarizes the main aspects of the job but does not cover all the duties that the job holder may have to perform. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows, you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role.
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