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America 250 Foundation
Keri Potts

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PO Box 27839
Washington District of Columbia United States 20038-7839


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Senior Manager, Social and Digital Strategy

Job ID: 63368
Job Views: 935
Location: Alexandria, Virginia, United States
Postal Code: 20038-7839
Job Category: Online | New Media,Public Relations | Marketing
Employment Type: Full time
Salary: 85000.00 per year
Posted: 08.24.2021

Job Description

The Senior Manager, Digital and Social Strategy is tasked with the strategy, production, editing, and oversight of editorial, graphic, and video content on America250-branded channels across social platforms and This role requires a commanding knowledge of digital media distribution and content creation. The ideal candidate will be self-motivated and constantly innovating their approach to content technically, tactically, and creatively.
This role is based in Alexandria, Va., with a hybrid of remote and in-office work expected. The salary for this position is $85,000 annually with a generous benefits package. To apply for this position, please email your resume and cover letter to by August 30, 2021 with the job title in the subject line.
  • Become a subject matter expert on America250 initiatives, partners, and brand sponsors, and apply that expertise to expand reach, engagement, and distribution of content.
  • Run the day-to-day programming and posting for all America250 social media accounts.
  • Define and drive social strategy, helping develop a voice and tone, channel guidelines, goals, and audience targets across all platforms.
  • Execute paid social campaigns using self-serve tools and drive continuous improvements through rigorous analysis and optimization across Instagram, Facebook, Twitter, Snapchat, TikTok, etc.
  • Set and track key performance metrics that align with key business objectives;
  • Strong background in Adobe Creative Cloud, Google Analytics, Microsoft Excel and social media-related reporting platforms.
  • Collaborate with teams internally and externally in the creation and distribution of content that best activates new audiences.
  • Build quick-turn videos for daily social use, including short-form and behind-the-scenes.
  • Develop and produce engaging content including memes, gifs, and trendy social-worthy static and motion graphics.
  • Experience in editing content, specific to the needs and specs for multiple social media platforms.
  • Has a good appreciation of popular culture and assists with understanding the tastes of America250 enthusiasts.
  • An understanding of how, where, and when different demographics of the public consume content on mobile and desktop devices.
  • Help create and maintain content plans for specific America250 initiatives
  • Track production schedules and assets, ensuring that established deadlines are met.
  • Maintain proficiency and knowledge in latest trends, technology and best practices for digital video content.
  • Maintain proficiency and knowledge in latest trends and best practices for video distribution on YouTube and America250 channels.
  • Experience with lighting and audio equipment, color correction, editing, and digital special effects
  • Keep all video and video-editing equipment in good working order


Job Requirements

Basic Qualifications
  • Minimum five years of combined media experience with a focus on digital media production.
  • Demonstrated experience with earned and paid digital media strategies
  • Masterful understanding of Search Engine Optimization methods and data analytics to inform content decisions.
  • Possess solid news and editorial judgment in line with America250’s mission and values
  • Strong base of American history, civics, and pop culture knowledge with a DEI lens
  • Experience creating and programming video content, and publishing to live streams
  • Understand and follow closely the latest in social media trends.
  • Excellent headline writing skills; an understanding of optimal tactics for social distribution.
  • Strong understanding of core characteristics of “viral” content
  • Ability to work quickly and juggle multiple varied tasks during a typical work day
Preferred Qualifications
  • Advanced non-linear editing skills (Quantel, Final Cut, Avid, Premiere, After Effects, WSC, Adobe Photoshop, Premiere Pro, After Effects, Illustrator, and Content Management Systems.etc.).
  • Experience producing for large-scale YouTube and/or Media channel(s)
  • Experience in editing content, specific to the needs and specs for multiple social media platforms.
  • Experience managing social media accounts for large audiences.
  • Experience working with a variety of digital content management systems.
  • Strong presentation skills.
 To apply for this position, please email your resume and cover letter to by August 30, 2021 with the job title in the subject line.

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