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National Association of REALTORS®

430 N Michigan Ave
Chicago Illinois United States 60611


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Social Media Strategist

Job ID: 61915
Job Views: 402
Location: Washington, District of Columbia, United States
Postal Code: 20001
Job Category: Online | New Media,Public Relations | Marketing,Other
Employment Type: Full time
Salary: annual per year
Posted: 06.02.2021

Job Description

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.4 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to help REALTORS® navigate that change and thrive in their careers. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. NAR is certified as a Great Place to Work®. Our most successful employees are committed to our Core Values, which are:

Putting Members First
Leading Change
Advance Diversity and Inclusion
Giving Respect

Position Summary:
As part of the Digital Strategy team, the Social Media Strategist will report to the Director, Digital Communications, and will be primarily responsible for social media strategy and managing NAR’s main social media channels.

Duties and Responsibilities:

  • Collaborate with the Director, Digital Communications, NAR marketing team, and subject matter experts to create engaging content and campaigns for our main social media channels on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and any other emerging channels. 
  • Monitor and manage online crisis and issues strategy, in collaboration with Public Relations/Communications and Membership Experience teams.
  • Maintain effective community management and responsiveness to comments and questions on NAR’s main social media channels and private Facebook group.
  • Listen and engage on social media with members, associations, and real estate industry thought leaders, groups, and publications.
  • Strengthen and grow online social networks to maximize engagement opportunities, establishing NAR’s credibility as a preeminent voice on our issues, expanding NAR’s audience reach, and fostering engagement by key influencers in support of NAR and its objectives.
  • Run monthly and ad-hoc social media analytics reports and make recommendations for optimizations.
  • Stay current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the social media strategy.
  • Other duties, as assigned

Job Requirements


  • Strong strategic thinker with excellent judgment and an ability to lead develop and deliver creative and engaging social media programs that are distinctive, measurable, and aligned with the association’s mission
  • Expert on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other emerging platforms.
  • Experience with Facebook Ads Manager and Campaign Planner, LinkedIn Campaign Manager, Twitter Ads, and Pinterest Ads Manager.
  • Knowledge of Hootsuite and Brandwatch, with the ability to gather analytics and schedule posts.
  • Experience with Adobe Creative Suite and a background in managing the creation of graphics, animations, and videos.
  • Excellent copy editor with outstanding verbal and written communication skills.
  • Experience in the real estate industry a plus.
  • Demonstrates an enthusiasm for keeping abreast of industry trends, strategies, best practices, and emerging technologies.
  • Ability to remain creative, diplomatic, calm under pressure. Ability to take initiative and act proactively.
  • Ability to work collaboratively in cross-functional teams, and to foster communication and collaboration internally and externally.
  • Thrives in a team-driven environment as well as on independent assignments, meeting or beating self-set deadlines.

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