WBNS 10TV (Columbus, Ohio), a TEGNA company, is home to employees who are passionately committed to serving our local community every day by delivering the latest News, Weather and Sports across all platforms. Columbus is one of the fastest-growing metro areas in the country, attracting a diverse and educated population to fill its workforce. 10TV currently has an exciting opportunity for a highly motivated Account Executive to join our successful and dynamic local sales team. The ideal candidate will showcase their strategic and entrepreneurial expertise by building collaborative relationships and providing customer-focused solutions via an integrated suite of media resources that includes broadcast television, digital, OTT and other emerging products. As a multimedia Account Executive, you will use a consultative approach with local and regional clients to generate revenue through our extensive and market-leading portfolio such as:
CBS affiliate (WBNS) and digital subchannel 10.2 (MeTV)
Digital Marketing Solutions – SEO, SEM, Social Media, Email, Mobile
OTT – Premion
This competitive position requires the ability to cultivate new relationships in the local business community and the ability to generate digital and non-traditional revenue. Experience packaging multiple platforms such as TV and digital is a plus. In addition, the ability to develop strong local direct client relationships is a must.
Roles and Responsibilities:
Account Executive will be accountable for local television & digital revenue performance; working strategically with other revenue-generating executives within the company
This individual is responsible for driving new television & digital sales and upselling existing key accounts with a focus on client retention
A top priority of the position is to stay abreast of emerging media trends and product solutions to best serve their clients
Applicants must be proficient in proposal writing and possess strong negotiating, presentation, organizational and computer skills including Microsoft Office. Knowledge of WideOrbit and Matrix Plus systems a plus. A minimum of two years of television, digital, cable, or radio sales experience is preferred.