Michigan News, a unit of the U-M Office of the Vice President for Communications at University of Michigan. What we do:
Write research news and other stories to pitch to media, post on websites including Gateway, social news channels
Curate, write and promote stories for university initiatives including Arts & Culture, Stories of our State, Public Engagement, Academic Innovation, Sustainability.
Conduct media training for faculty, administrators
Produce live and recorded interviews in Michigan News Studio with satellite or LTN for TV and Comrex/IP system for radio interviews
Produce experts advisories and videos; pitch experts on big news of the day to targeted media
Produce multimedia story packages for widespread sharing
Manage university’s membership to The Conversation U.S.
Advise, edit and distribute news releases from units
Manage multiple OVPC content and websites: Arts & Culture; Michigan Today; Michigan News; India News; Spanish; Portuguese; Chinese; Global Michigan; Engaged Michigan; translate releases in four languages
Manage social media news sites: Michigan News Twitter, Michigan News Facebook; Spanish; Portuguese; Chinese (Weibo, WeChat); Indian
Respond to media inquiries daily
Produce daily news clips report for 800+ internal subscribers
Produce In The News items daily for the Record, Gateway
Produce special clips/analytics for major outreach projects
Conduct international travel for research and project stories
Travel with president, deans and other executive officers overseas, arrange media interviews with international news outlets
Handle and credential media at major university events