This position serves as the Authority’s liaison for media relation. Responsible for managing media relations in all mediums and directing the strategic communications efforts of the Authority with local, state, national and international media. Advises the General Manager/CEO and other Senior Staff on media strategy and format to ensure the most favorable and consistent public image supportive of the Authority's goals. Serves as the Authority’s Spokesperson as needed. Provides briefing materials for all media requested interviews. Serves as the principal speech writer for the GM/CEO.
Works effectively with internal and external stakeholders to influence and maintain a positive image for the Authority. Coordinates and analyzes information on occurrences and events, and develops the Authority's response. Writes new stories to educate and inform the community on Authority events. Responds to news media inquiries on a 24/7 basis. Prepares and briefs the General Manager/CEO and MARTA Board of Directors on media events as appropriate. Facilitates Open Records requests and requests for filming on the MARTA system.
ESSENTIAL DUTIES and RESPONSIBILITIES
1.Serves as the Authority's primary point of contact for Media Relations with the local, state, national and international media in describing Authority programs and policies while interpreting public attitudes and suggestions. 2. Establishes and implements policies and programs that ensure that all aspects of Media Relations are effectively and successfully managed to support the goals and mission of the Authority. 3. Advises the Board of Directors, General Manager. CEO, Senior Management and Authority staff in preparation for public appearances with the news media. 4 . Writes complex and sensitive materials including speeches, remarks and statements for the GM/CEO and the MARTA Board of Directors as required; Opinion-Editorial pieces, letters to the Editor, etc, prepared in a time sensitive manner. 5. Manages and implements the Emergency Notification procedure; provides notices to key Authority offices and personnel in the event of major incidents or events, or in anticipation of controversial or sensitive news coverage. 6. Anticipates and identifies significant policy decisions that would have a major public impact and works closely with the General Manager/CEO and other executive staff, to ensure that they are informed and strategically prepared. 7. Provides Media interviews on key MARTA policies as needed. 8. Manages the Office to ensure effective internal and external communications to include social media. 9. Maintains active working relationships with decision-makers in Bus/Rail Operations, Police Services, Marketing, External Affairs and others. 10. Remains up-to-date on MARTA occurrences, including accidents, crime activities, construction work, repairs marketing programs, Transit Oriented Development programs and other activities which directly affect the public. . 11. Develops and implements appropriate goals and objectives that will ensure accomplishment of the authority's communications and media relations goals. 12. Develops and implements an annual communications plan that reflects the Authority's Mission and objectives. Coordinates messages with other Authority plans developed to communicate with internal and external audiences. 13. Performs other related duties as assigned.